Best Beginnings
Overview
The Baby Buddy app, created by Best Beginnings, gives parents, co-parents and caregivers the knowledge and confidence to look after their own health and to support them to build healthy, happy lives for their children by providing practical tools and resources. The app includes over 400 specialised videos and more than 600 articles which cover a range of topics from mental health and wellbeing, to breastfeeding advice, to knowing your rights at work, from conception to your child’s first birthday.
How to Access this Service
The Baby Buddy app is NHS-aligned, completely free to download and use, and advert-free. It is available to download on Android on the Google Play store and on iOS through the App store.
If you’re feeling overwhelmed or unable to cope, the Baby Buddy 24/7 Helpline (powered by Shout) is also here to support you. Text BABYBUDDY to 85258 for free, anonymous support via text message, any time of day or night. You can also access this free service within the Baby Buddy app.
When/Where?
Who is it for?
Parents and caregivers across the nation. The Baby Buddy app offers personalised pathways for mothers, dads, LGBTQ+ parents and healthcare professionals. Pathways focus on the ‘window of opportunity’ from conception, through pregnancy and birth and up to a child’s first birthday, where the foundations for a healthy and happy life are laid.
